During my placement year at a Scotch Broker, I was tasked with designing the label of a Single Malt whisky for the Malt on the Mountain event. Hosted by the Scotch Whisky producer Murray McDavid.
It was important for the label to portray a bespoke design, differing from the traditional format to push this one off bottling. Furthermore, designing within Murray McDavid’s brand guidelines, SWA (Scotch Whisky Association) and UK alcohol laws that all need to be upheld.
The bottom label has areas for the head bottler to hand write the final details to push the bespoke and special vibe of the bottle.
Event guests could fill their own bottle straight from the cask, for which they sold out.